Thriving in the Summer: Top 5 Strategies for Mental Health Therapists

As an LMFT with 20 years of experience in both private practice and group practice ownership, I know firsthand the challenges that come with the summer slowdown. The summer months often bring a noticeable dip in client requests, with vacations, school breaks, and the general slowdown of daily routines contributing to a lull in new inquiries. However, I’ve found that this period doesn’t have to be a time of financial uncertainty. Instead, it can be an opportunity to refocus and ensure your practice remains vibrant and successful. Here are the top five strategies that have helped me keep my practice thriving during the summer months.

1. Join Referral Networks Like Alli Connect

Being part of a referral network has been instrumental in boosting my visibility and client base. Alli Connect, for example, is designed to connect therapists with potential clients who are actively seeking mental health support. By joining such networks, you increase your chances of being referred to individuals who need your services, even during slower periods. These networks often have robust marketing and outreach strategies in place, helping you reach a broader audience and maintain a steady stream of referrals.

2. Be Quick to Respond to Client Outreach

When potential clients reach out for help, they are often at a peak moment of need and readiness to engage. A swift response can make all the difference in securing their commitment to start therapy. I ensure that either myself or my administrative staff monitors inquiries closely and responds as quickly as possible. This promptness not only shows your dedication but also capitalizes on the client’s immediate willingness to seek help, increasing the likelihood of them choosing your services over others.

3. Stretch Your Typical Caseload Number

During the summer, many clients might take vacations or temporarily halt their sessions, leading to cancellations and gaps in your schedule. To counteract this, I recommend stretching your typical caseload. Offering an extra session or two time slots can help balance out the cancellations and keep your schedule fuller. This flexibility ensures you maintain your desired caseload and continue to provide support to those in need.

4. Know Who Your Ideal Client Is and Market Directly to Them

Understanding who your ideal client is and tailoring your marketing efforts to reach them can significantly enhance your practice. Referral programs like Alli Connect are particularly effective in helping you match with your ideal clients once you have a clear idea of who they are. Whether it’s focusing on specific demographics, issues, or therapeutic approaches, knowing your ideal client allows you to craft your messaging and outreach strategies to attract those who will benefit most from your services.

5. Keep an Abundance Mindset

It’s essential to remember that the summer slowdown is just a part of the natural ebb and flow of a therapy practice. Maintaining an abundance mindset can help you stay positive and proactive. Trust that your hard work and dedication to your clients will pay off. Clients who pause their sessions for the summer will often return in the fall, and new clients will come as the cycle continues. Use this time to recharge, reflect on your practice, and perhaps even focus on professional development.


The summer months may present a challenge for maintaining a full client roster, but with these strategies, you can ensure your practice continues to thrive. By joining referral networks, responding quickly to client inquiries, adjusting your caseload, knowing your ideal client, and maintaining a positive mindset, you’ll be well-equipped to navigate the summer slowdown successfully.

As someone who has weathered many summer slowdowns, I can assure you that your work is invaluable, and clients will always seek the support and guidance you provide. Stay proactive, stay positive, and watch your practice flourish year-round!

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